The IgniteU NY accelerator program is in its final stretch as teams prepare for the startup showcase next week. The showcase, which will be on August 2nd in the IgniteU office, is free and open to the public. If you would like to see the progress that the teams have made this summer, you can register for the event here. Meanwhile, we are providing the teams with the final elements they need to sharpen their pitches and demos.

This past week, there was a heavy emphasis placed on financials and branding. The teams, aided by expert financial and branding mentors, worked to solidify their revenue models and company brands. After a session with their financial mentor, the teams reiterated how valuable it was for them to have received feedback tailored for each startup.

“The cookie-cutter approach doesn’t work in many cases because no two companies are the same, and every company will not need the same structure,” said Mikayla Lansing of Inky.

Our branding expert worked with our teams in a group setting, encouraging them to help one another. The teams walked away from the session with a greater appreciation for branding and a better idea of how to convey the story of their company.

The startups had the chance to promote their businesses this week at the Meet the Startups: Early Morning Edition. At this event, the startups presented their companies at their own tables, similar to presenting at a trade show. We were delighted to share some early morning caffeine with new friends and supporters who were able to learn more about our startups and the IgniteU NY program. The startups made a number of valuable connections as they gained more exposure to the local community.