IgniteU teamed up with Sandler Training, an internationally recognized leader in sales training, to develop a two hour primer to help revenue generating startups increase their sales in 2019.

This workshop will be led by Matt Scarchilli, the CEO of Sandler Training Systems of the Greater Capital District which delivers sales, customer service and management training to companies of all sizes across all verticals. The workshop will take place on Tuesday, March 5th, 2019 at IgniteU located at 333 Broadway, Suite 350, Troy, NY 12180.

Participants will become familiar with the process to identify, organize and track activities required to achieve sales goals. We will discuss proper prospecting behaviors, create a prospecting "cookbook", and complete a prospecting activities worksheet. At the conclusion of the session, participants will be able to identify the activities required to reach sales goals and develop an appropriate plan to implement the identified activities.

Attendance will be limited to 20 participants and will be highly selective. Apply to attend below.


Matt Scarchilli

Matt is a proven entrepreneur. His experiences starting, acquiring and selling companies gives him a broader lens to look through when evaluating situations and working with clients. Matt’s sales success over the last 20 years has put him in a position to now be able to share those experiences to help other companies grow and flourish. Matt is a student of human nature and the sales process giving him new ways to connect and communicate with people. Today Matt is the owner and CEO of Sandler Training Systems of the Greater Capital District which delivers sales, customer service and management training to companies of all sizes across all verticals.

Matt has been a Capital District resident his entire life growing up in Waterford and settling in Latham for the last 27 years with his wife Kathleen and 3 children. On the professional side, Matt has worked as a staff pharmacist for Latham Pharmacy and Supervising Pharmacist with Community Health Plan in Troy before transitioning to pharmaceutical sales. As a passionate soccer guy, Matt became president of Latham Circle Soccer Club. This is where he and John Haller met and together they founded SportsSignup. SportsSignup was a SaaS business that automated the tasks in running a youth sports organization (online registration, scheduling, stats, standings, etc.). While at SportsSignup, the company made 3 acquisitions: 2 for customers and 1 for product. Matt’s role was Managing Partner and Vice President of Sales. After building the business to national success with 40+ employees and managing a team of 15 in the sales department, SportsSignup was acquired by Time, Inc. in July of 2015. The company is run today as Sports Illustrated Play.

After staying on with Sports Illustrated Play to help with the transition, Matt was ready for his next venture. While at SportsSignup, Matt had employed the Sandler Training team of Albany at the beginning of 2014. He was so impressed with the methodology that he entered into a long-term engagement with them to train his sales team, customer service team, and himself as a manager. When he was approached by the previous Sandler owner (Lorraine Ferguson) to purchase the business, it was not a difficult decision.